A 24-Hour Dead Channel? Get Sirius!
By Blair Jackson
An interview with David Gans about satellite radio’s all-Dead network
I’m sure I’m not the only one who, upon hearing about the development of satellite radio a number of years ago and seeing all the niche programming that was being aired, immediately thought: “Of course! 24-hour Grateful Dead!” But it’s just in the last few weeks that the 24-hour Dead channel dream has become a reality, thanks to Sirius Satellite Radio and the support of the Dead’s record label, Rhino Entertainment.
Putting together a 24/7 Dead channel probably sounds like it would be a breeze, right? Just pick some hot shows, toss on some CDs, whatever. But think about it: all day, every day…in perpetuity. It’s not an easy programming task at all, and as there are no DJs the heavy lifting of deciding what to play when is left up to computers… and to a guy like Grateful Dead Hour producer/host David Gans, who has been insanely busy trying to make sure that there’s plenty of variety in what gets played, lots of cool features, and basically is as cool as we all want it to be. David probably needs no introduction to most of you. He’s been shepherding his Grateful Dead radio show for more than 20 years, broadcasting hundreds of hours of quality Dead and Dead family music, plus interviews and other assorted strangeness. He’s also written several books about the Dead, including the classic Playing in the Band: An Oral and Visual Portrait of the Grateful Dead, and produced or co-produced Dead-related CDs including Might As Well: The Persuasions Sing Grateful Dead, the So Many Roads Grateful Dead box set, and others.
I spoke with David recently about some of the challenges of establishing Sirius’ Grateful Dead channel.
How did you come to be involved in all this?
Rhino made a deal with Sirius to create an all-Grateful Dead channel. I got a call in May, while I was on vacation in Hawaii, asking me if I’d be interested in participating, and I said, “Of course!” I had a phone meeting with one of the programming VPs there and with Peter McQuaid, who’s managing Grateful Dead stuff for Rhino, and I immediately started spitting out ideas, most of which they seemed to like. They said, “Okay, we’ll get back to you.” Six weeks later, the deal was in place, but then the window to create the preview was kind of short because they were committed to running a sneak preview of it on the Jam On channel from August 1 through August 9th, which some Deadheads call “The Days Between” [Jerry’s birthday and the day of his death], and that was kind of fun. I came up with 18 concerts, and they ran complete live shows four times a day. I had to come up with nine interviews from my own archive. They also had a pretty good library in place at the start—they had all the Dick’s Picks, all the studio albums and live albums, side projects, and other stuff.
I know they don’t have DJs per se. Is everything computer-programmed?
There are people who control the flow of the music and what goes on the air but a database stores all of the song information, of course. There’s a woman at Sirius named Jessica Besack who’s the hands-on manager of what goes out, and I spent a day with her when I was back in New York [where Sirius has its headquarters] last August, and what we’re doing slowly is tweaking that library. There are thousands of tracks in there. One of the first things I did was send off a box of all the tribute records—Deadicated, Stolen Roses, the reggae tributes, Pickin’ on the Dead, and I’d gone through and picked out a few tracks from each I thought were good, instead of the whole things. We want there to be lots of variety, obviously. So all that gets put into the computer.
Then there’s the matter of how you tie tracks together. “China Cat Sunflower” always goes into something else, so you’ve got know that if you play “China Cat Sunflower” you have to play the next track, too.
When I listen tothe Grateful Dead Channel I like the quasi random nature of it—that you can hear a track from American Beauty followed by The Persuasions’ version of “Ripple,” and then something from a Dick’s Picks. And there’s really no other way to do it, because what would you do? You can’t get somebody in a room and have them smoke a joint and program the perfect virtual Grateful Dead concert for six hours every day of his life. Jessica’s job, assisted by me, is to program the categories so they make sense, and it’s a been a lot of fun working on that—adding new things to it all the time, and trying to figure out how to make it flow nicely. Like on most Dick’s Picks, you’ll get most of a second set on a disc, but you can’t play the whole thing usually—it has to be broken up a little bit—so I’ve been going through and saying, “These three tunes need to go together, but then you can fade it out here before the ‘drums.’” You want a nice chunk that has some integrity. You don’t want an isolated “drums” that then hard-cuts into “Attics of My Life,” which could happen if it was totally random. You want “drums” and the “space” that follows, and the “Morning Dew” it goes into after that.
I’ve also gone through and just deleted a bunch of stuff, because really, how many 1983 “Me and My Uncle”s do you need? I’m trying to keep it representative. You want that song to turn up occasionally, but you probably don’t want it to turn up as often in the programming day of Sirius as it turned up in the Grateful Dead’s catalog.
Ouch! But how true…And then you toss in interview segments and other things occasionally?
Right. Like I interviewed Donna Jean and she told me this sweet little story about how “Saint Stephen” from Live Dead changed her life, so we'll pair that with the “Saint Stephen” from Live Dead. That little segment should run a couple of times a year. It’s not something you want to hear all the time, but you don’t want to use it once and throw it away. So it goes into a category of stuff that gets trotted out infrequently. Given that Grateful Dead has a 30 year-history with this gigantic collection of stuff, there’s nothing that’s going to be heard all the time. There are certain kinds of touchstones in there that people are always going to be glad to hear.
A lot of people are going to turn on the Grateful Dead Channel and leave it on for 18 hours a day. Some people are going to listen at work. You don’t want to bore those people; there’s no reason you should have to.
So we’re tweaking the playlist so that cool, rare stuff gets played every once in a while and doesn’t get overused, and standards get played frequently—you probably want to play a “Truckin’” every day, but you don’t have to play the same versions all the time of course. I want to make sure lots of “Dark Stars” are in there.
Is all the material from your radio show through the years fair game to put up on Sirius?
Sure, everything is fair game.
How about unreleased things from the vault?
Actually, there isn’t that much in the vault that isn’t already out there in some form. When we started this, they wanted something out of the vault that nobody has, and I requested 5/3/77 from the New York Palladium for that purpose.
To me it’s more about musical quality than collector value anyway. Something I learned a long time ago is you can’t program your radio show for the hard-core collectors because they don’t really care. They don’t listen to you anyway, because they already have it—and if they don't, they don’t want to get it off the radio; they want to get it in digits. You can’t let those guys determine what you do.
I make the distinction between listeners and collectors. You want to please the collectors when you can, but you can’t let them dictate the course of what you’re doing because it’s a losing proposition. My watchword is: “It’s the music, stupid!” To me if the music’s good, it goes on the air. I try to keep it interesting, I try to mix it up—I play music from all eras on my show, and that's how this works, too. We have to remember that there are people who never saw a Dead show before 1992, say, and to them it’s important to hear something from 1993 that you and I might not think is as interesting as something from 1979 or whatever. I’m always conscious of that, so one of the challenges is to listen to a later tour where Jerry maybe wasn’t in the best shape and find something presentable.
So that’s part of what you’re doing—digging through 1994 shows and feeding them possible tracks?
I’m responsible for picking complete shows. There’s been a new one every day for a couple of weeks, we air complete concerts three times a day.Some of it will be things that are commercially available—like a full Dick’s Picks show, or View from the Vault, a full concert from the Fillmore West box—but most of what we air are unreleased shows. So I do that, and then I also send individual tracks from shows. We want there to be a huge base to draw from.
We’re not just programming for the old guard—though you certainly want them to enjoy it. You’re programming for the future, for new people to discover it.
And you don’t need to back–announce because there’s a digital song readout?
That’s actually an issue, because it varies from player to player. My receiver shows me the name of the song and the date of the song, but I think it depends on what the car’s manufacturer puts in the dashboard and other factors.
There’s been talk that the band members are interested in having shows on Sirius. I know Bobby did one already…
Right. They grabbed Bobby when he was on the East Coast and he did a show about some of the country influences on the Grateful Dead—he played Merle Haggard’s “Mama Tried” and then a Dead version; stuff like that. Kreutzmann has already sent in the first episode of his show, Drumming into the Light. Mickey is promising some serious magic, of course. Each of those guys can contribute as he sees fit and as often as he wants to, and we’ll provide the production assistance they need. It remains to be seen who will do what.
Another thing we’re working on is exclusive live performances. Sirius has a studio right there in their building, and of course we could also do a remote from anywhere. We’re hoping to inspire these guys to do some unique live stuff.
How about the “family” bands—RatDog, Phil & Friends. Are there slots for those here?
Damn straight. There are Phil & Friends tracks in the rotation, there are RatDog tracks in the rotation, there are Jerry and Bob solo projects in the rotation. I put a whole bunch of Mickey stuff in the system. He’s about to release remastered versions of Diga and various other albums, and we’ll make sure they’re represented as well. We've aired some complete RatDog shows, and we’ll get some complete Phil & Friends shows up there, too.
Basically, anything that relates to those guys and we can use is fair game. Railroad Earth has been doing “The Wheel” and I’m waiting for them to come up with a performance of that we can put on. Hot Buttered Rum did a nice version of “Cumberland Blues.” The Waybacks’ do some Dead songs, and they've performed with Weir. Ollabelle, which was part of “The American Beauty Project” in January, do a beautiful version of “Brokedown Palace,” and I’m hoping to get that. And so on.
There’s no shortage of material…and now there’s no shortage of air time.
That’s right. There’s still a lot to be done and other areas I’m hoping we’ll be able to explore through various specials and other programming. It’s too early to know exactly where this thing is going to go, but so far it’s been pretty cool.
For a free online trial of Sirius’s Grateful Dead channel, go to www.sirius.com/gratefuldead.
Nothing Left to Do But Smile Smile Smile.
I'm really sorry I spent that kind of money up grading my Alpine to get Sirius. What a waste. The GD station is nothing but a few interesting excepts from concerts unknown broken up by album cuts. I find I still listen to CDs MOST of the time. Believe me, as a cable tv/internet installer/service person I spend alot, 100 miles +, on the road a day.
It should be 24 hours concerts not this BS that it is. Mr. Gans is self important.
Everything I've learned is from The Grateful Dead and Buffy The Vampire Slayer.
first i must say i got sirius when howard stern moved to satellite radio.then sirius got nascar.now they have the gd channel.radio has never been so good.but i have a few complaints about channel 32.why do you have to cut china cat and not play i know you rider.it is always one or the other.why can`t you play jams.i mean 3 or 4 songs that go together.i don`t hear that unless it is under the banner today in gd history.also,any long time dh knows that shows weren`t very strong after 1990.even phil agreed to that on a gd hour interveiw i heard.to me, the shows are hard to listen to after 1982.that`s when jg`s voice is unbearable.so please play some older shows for the concert segments.you guys have access to everything why play the crap.i don`t get it.thanks for letting me vent.i hope dgans you get this message.god bless the grateful dead.micgram 1999.oh,p.s. i am 47.my first show was 8/5/74.i camped out for tix.i have seen well over 150 shows.thankx again.
Using terms like that, Alan hardly needed to inform us he hadn't dropped out of society or quit his day job to see shows, including the 15 he admits being paid to photograph. I suppose that would be a "no-no", in his world. If you want hard core Deadheads (other than yourself, of course) to take you Sirius(ly), you'll have to conjure up various uses of the word, "Fuck". Perhaps consult author Tom Wolfe's, "I am Charlotte Simmons", for some examples.
"Nothing more pathetic than an aging hipster..."
BTW, my son just quit his job to travel west in search of intelligent life (or verify that his mother and I qualify, as such). Please forgive him, he was artificially created in a lab and lacks modern complicity. My nephew lent him his Sirius radio for the trip. I'll report back on his experiences, when and if, he returns home. I can tell you that over the past several days, before leaving, he informed me that he was very impressed with the GD channel (32 - BLACKWINDOWPANE), despite my ranting of "MONOPOLY!!!" I suppose resistance is futile, indeed (until I hatch my newest, evil plan to control the world - stay tuned).
"Ultimately a hero is a man who would argue with the gods, and so awakens devils to contest his vision." - Norman Mailer
`FLASH' WILL ALWAYS BE WITH YOU. LOVE TO ALL...
. I DON'T HAVE SIRIUS RADIO BUT MY FRIEND DOES. HOW DO I TELL HIM
. WHERE TO GO TOO TO FIND THE CHANNEL? ?
thanks for posting it!
Your sentiments echo across the land!
Hi folks. Alan here, editor of The Buzz, the weekly entertainment supplement of the daily papers in Chico and Oroville, Calif. As a longtime Dead Head, I was happy to interview Mickey Hart in September in advance of the Global Drum Project's visit to Chico. I also asked him about the GD Channel on Sirius, and I included his comment in a column I wrote about the Sirius GD channel. I checked with David Gans who encouraged me to post it here, despite it's length. Thanks, all!
September 19, 2007
Buzz Editor's Column: Sirius Satellite radio writes new entry in Grateful Dead timeline
By ALAN SHECKTER - Buzz Editor/Chico Enteprise-Record
On Sept. 7, Sirius Satellite radio, which streams some 120 mostly commercial-free stations for a $12.95 monthly, began beaming its latest, the Grateful Dead Channel. Not surprisingly, given the band's massive live concert archive and its popularity —The Dead was typically among the leaders in annual concert attendance despite a dearth of hit albums — Sirius called it one of the most anticipated channel launches in its history.
Dead percussionist Mickey Hart, who is coming to Chico's Laxson Auditorium Sept. 27 with his Global Drum group, said he loves it. I trust he's getting royalties from the station, though in a phone interview he seemed unclear, and uninterested, how much that might be.
"I'm over the top with it," Hart said via phone from his Sonoma County home. "I don't sit and listen to Grateful Dead music; all I hear are the mistakes. But the other day I turned it on and started playing (drums) to it. I had two or three hours with it and was just overjoyed, and it was so good and it gave me chills."
The channel features an unending array of live material culled from 30 years of live performances —including complete live concerts each day — as well as occasional new and archival interviews.
For me personally, it's a swell development, like the day they invented something called ESPN or MTV. After attending a Grateful Dead show at the Tower Theatre near Philadelphia in 1976, I dabbled in the traveling musical carnival until it ended with Jerry Garcia's death in 1995. I never dropped out of society or quit my job to go on the road with The Dead. For us, we were like baseball fans following our team. And with a repertoire of a couple hundred songs, and only about 15 to 20 getting played each night, every game's (or concert's) boxscore was different.
Of course, while many might cringe at the thought of such an idea, a 24-hour-a-day network dedicated to the San Francisco band —"Darned hippies!" they may say — I'd like to point out how far the technology has come for those of us who've embraced Grateful Dead music.
Trading the band's live recordings can be traced back to the Free Underground Grateful Dead Tape Exchange on the early 1970s. Though it's common now for many bands' fans to record and swap shows, these audio pioneers recognized the uniqueness of each show and recorded them for posterity.
Trouble was, making copies was tedious and logistically difficult. Worse, the quality of audio cassettes, the universal medium for many years, steadily declined from copy to copy. A seventh-generation version of what was once a pristine sound board tape became a hissy mess after it had been copied from cassette to cassette.
Nowadays, folks who still trade live music material do so digitally, of course, so the sound loss has been eliminated. And sites such as www.sugarmegs.org and www.archive.org offer giant banks of audio files.
And now, when I'm in my pickup, I not only have ESPN radio, CNN radio and many cool music stations, but I have the ultimate live mix of Grateful Dead music at my fingertips.
By the way, many academic courses have been devoted to the sociology of the Grateful Dead community. And Tuesday it was announced that the University of Massachusetts in November will host the first major university conference on the enduring legacy of the Grateful Dead experience.
Buzz Editor Alan Sheckter can be reached at 1-530-896-7771 or email@example.com.
My first show was 1-30-78 at the Uptown Theater in Chicago when I was a medical student at CCOM. I just heard the whole concert in my car last week. I burned an entire tank of gas listening, but it was worth it. I then called Sirius and bought the Stilletto w/ home dock. This is such a win win I can't believe it. I've thought about switching channels but have'nt found a good reason as yet. Keep on keepin' on..... ( the Dylan covers are great as well). I could go on but you get the picture. Thank you very much.
I'd say the best way to record off of this is with a dish network television satellite receiver that has optical digital ouputs and run that into your digital recorder. All digital recording no conversion so you'd be getting it as good as they have. With a dish DVR you could record onto that and then run it out digitally at your leisure.