Grateful Dead

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Joined: Mar 12 2008
interesting...

that would really suck if true, and I think folks can tell they've never offered to pay me to kiss their ass. It does seem like there's an awful lot of marketing going on here though.

And you know I'm only in it, for the gold

lamagonzo (not verified)
The name brand "Grateful Dead"

The stealie is the main trademark of the GD brand. The GD are as American as baseball, hot dogs, apple pie and Chevrolet. Most people want to know what is being offered for sale regarding their favorite band and they decide what to buy. Isn't freedom wonderful?

How do you sustain sales as time marches on? One way is to create a website that has the whole catalog. Another is to let the fans interact. Another, more controversial, way is to create the impression that something is popular and because everybody else has it, you should have it too.

There is the old way of creating need by, say, limiting the amount of "bonus" discs being offered. Some people don't like that but at least we all know what it is. The new way is to have people write posts in the forums praising it, even though they aren't fans who never have, nor will they ever, spend a nickel on anything related to the Grateful Dead. Perhaps these people are even paid to write these posts. That may or may not be happening but there is no doubt that people are being manipulated to buy.

I guess what you don't know can't hurt you. Ignorance is bliss. Enjoy your Dead stuff

c_c
c_c's picture
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Joined: Jun 4 2007
if

"Just a song of Gomorrah
I wonder what they did there
Must have been a bad thing
to get shot down for

I wonder how they blew it up
or if they tore it down
Get out, get out, Mr Lot
and don't you look around

Who gave you your orders?
Someone from the sky
I heard a voice inside my head
in the desert wind so dry

I heard a voice telling me to flee
The very same voice I always believe
Said: a lot of trouble coming
but it don't have to come to you
I'm sparing you so you can tell
the rest what you been through

But don't you turn around, no
Don't look after you
It's not your business how it's done
You're lucky to get through

You're a good upstanding man
A credit to the flock
But if you don't face straight ahead
You could not stand the shock"

---Hunter

"If you get confused, listen to the music play

Some come to laugh their past away
Some come to make it just one more day
Whichever way your pleasure tends
If you plant ice, you're gonna harvest wind"

****

"marketing schmarketing"

-- cc

( -;

peace.

lamagonzo (not verified)
Rhino/Dead.net

I am curious as to who determines what content is shown on this site since it relaunched on 6/4/07. I'm not talking about the Forums and the occasional blatant commercials posted in here that could be deleted (and maybe soon are, for all I know). I would bet that Rhino, since getting the management contract in 2006, are the ones who determine content.

Certainly the promotional aspects of the site, whether it be merch. that is sold from the store or promoting whomever of the band members are touring, is being put forth by Rhino by their authority.

My concern has to do with how there is gentle but genuine marketing efforts being made, and probably planted posts in the forums, that drive people towards whatever is being marketed. I certainly felt there was a big push for last spring's tour, including directing free tickets for the NYC pre-shows to fans who give good reviews.

I think people need to be more aware in general of advertisers using "perception management" techniques to get people to believe certain things or act in a certain way and to consume whatever is being offered.

There is certainly a lot of freedom and differing opinions on this site. That is great. But we're used to taking commercials with a grain of salt. When we don't know we are being marketed to and believe we are hearing the opinions of our peers is when the line is crossed into covert techniques that are blatantly manipulative.

Caveat Emptor indeed. Beware all who enter this site. The point of it is not to let fans of the music interact. The point of it is for us to spend our money on the things contained herein.

Offline
Joined: Aug 18 2008
Greetings

Hello everyone,
I want to say hi to all and send out some good vibes to hopefully counteract the bad vibes I have put in this site complaining about the business structure, culture and practices of the store!
I started out listening to the GD growing up in Europe, saw them first in Miami 1989-end of Fall tour-WOW! Talk about baptism by fire!
The thing that struck me was the deep mellowness of the vibes. Not laid back and flaky, but serious, deep and real. Nostalgia means nothing and the reality of everyone together and apart was there in your face. They were onstage, open and honest no trickery. We were there with our baggage, together coming to an agreement with the band about what was going down around us. This is he hard part about growing up. Not living in some haze-dream but being awake and aware and finding relevance and synchronicity!!
Let's not give in to the status quo. Let's not give up what can be possible for what we already know! Let's not take the easy way out and avoid painful truth! Let's live consciously and strive to wake up from our collective day-dreaming! Go America!!
Love,
RG

marye's picture
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Joined: May 26 2007
gee, Wino

we have a perfectly good topic on the subject that's highly visible on the homepage. Sorry you couldn't find it.

c_c
c_c's picture
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Joined: Jun 4 2007
wino or whiner

wino or whiner??

yuk yuk yuk.

( -;

love and peace.

Wino's picture
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Joined: Jun 14 2007
OK ................this site sucks !

tooooooooooooooooooooooooooooooo hard to use.
i`m out

Wino's picture
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Joined: Jun 14 2007
Futher shows NYE !!!!!!!!!! Just a West Coast tradition......

Come on !!
Can I post a topic about this historical event....or must I blend it with all this other stuff..............
or
maybe there already is such a thing
enlighten me..........: ,)

marye's picture
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Joined: May 26 2007
hi gang

in essence, the reason is that this site is for the Grateful Dead, which is a separate entity from subsequent bands the various bandmembers have been in. So while we certainly discuss all that (and, for example, offer downloads of last summer's tour of The Dead in the Store), you'll find the official scoop on Furthur at furthur.net, Ratdog at Ratdog.org, Phil's various groups at phillesh.net, etc. Hope this helps!

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