Marketing Lessons from the Grateful Dead (Hardcover) Book
The title says it all - Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.
Starting in the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. The Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
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