All In The Family: Brian Halligan

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Longtime Grateful Dead fan and author of the book "Marketing Lessons from the Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History" placed the winning bid for Jerry's Wolf guitar earlier this summer. Learn more about his decision to attend the auction which benefited The Southern Poverty Law Center, how he maintains his Dead Head status, and pick up a marketing tip or two in this edition of All In The Family.