Monterey International Pop Festival Poster. Artist: Tom Wilkes
Once upon a time there was a rebellion, a revolution against the status quo. The youth of America were sick and tired of the Viet Nam war, racism and the endless political whitewash in the media. Out of this anger and unrest came
the world's first Pop Music Festival.
The Monterey International Pop Festival was about music, flower children, and the celebration of life. The event was a protest manifesting in rock'n roll music, long hair, strange dress, drugs and free love. It was thrust in the face of what was then referred to as "The Establishment."
The Monterey Pop Festival was the main event of 1967's "Summer of Love" and one of contemporary rock's defining moments. This peaceful revolution was expressed through a universal language of music, poetry, the graphic arts and new lifestyles. The lyrics of popular songs reflected the feelings of the movement. Monterey Pop was a gathering of the tribes to celebrate the dawn of a new age and bring about a positive change in existing politics, ideals and institutions.
Monterey International Pop Festival 1967