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- professional logo design
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Your logo is the key to your brand identity. If it’s well known, it’s one of the first things people will think of when they envision your company. Even if it isn’t well known, it will still make a powerful impression, for better or for worse, when consumers encounter it for the first time.
professional logo design redesigns often come under intense scrutiny. Everyone’s going to have an opinion, and inevitably some consumers aren’t going to like the new direction. Logo redesigns that come with big price tags get even greater scrutiny, and often attract criticism about cost vs. benefit.
But even if you don’t like a company’s logo redesign, it’s impossible to deny just how important logo design is to a business. It’s precisely because logos are so important that they attract so much attention when they’re altered, and why so many companies invest tens of thousands of dollars redesigning them.
One question companies often have though is how to know when a logo redesign is necessary. There’s no hard-and-fast rule that says a logo must be redesigned every five years. Some logos may be able to endure for 10 or even 20 years at a time, while others need a closer look after only a few. Here are a few ways you can tell your company’s logo is deserving or a redesign.
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